ASSESSMENT OF THE USE OF INFORMATION AND DIGITAL FACTORS IN AGRICULTURE IN EAST KAZAKHSTAN

This article is aimed at studying the features of the use of information, com-munication and digital management methods in agriculture of the East Kazakhstan region as the most promising factors for ensuring the growth of the efficiency of this sector of the economy. The paper assessed the importance of digitalization processes in the face of growing global food problems. The analysis of the main indicators of the development of agriculture in the region under consideration was carried out, which showed the presence of a generally favorable growth trend in this industry. After analyzing the overall development of the agricultural sector, an assessment was made of the dynamics of the use of digital and information factors in the enterprises of the agricultural sector. Directions for the use of these factors are determined and the reasons for their change are identified. Based on the assessment, trends were clarified, as well as the main reasons and barriers for the low level of application of digital factors and information technologies. These barriers were systematized and collected into separate groups, for each of which characteristics of the results of their influence were given. At the end of the assessment, conclusions were drawn and the main directions for reducing the impact of the identified barriers and measures to enhance the use of digital technologies were proposed.