SUPPORT FOR ENTREPRENEURIAL ACTIVITY IN THE TOURISM SECTOR OF KAZAKHSTAN

This article is devoted to the analysis of the role of technologies and innovations in the development of tourism entrepreneurship in the Republic of Kazakhstan. Based on a detailed statistical analysis, the authors identify the main macroeconomic conditions and factors affecting the growth dynamics of the tourism industry. The paper emphasizes the importance of economic diversification and sustainability of the tourism sector to ensure long-term economic development. An analysis of statistical data is given, which shows an increase in the number of tourists in 2022 by more than 9 million, which is 20% higher than last year's figures. The indicators of revenues from tourism activities were considered, which in 2021 amounted to 88.9 billion tenge, and at the beginning of 2023 reached 98.7 billion tenge. The study highlights the importance of innovative approaches, such as the introduction of digital technologies to improve the quality of tourism services and increase competitiveness. The impact of infrastructure restrictions on the growth of tourist flow, including the lack of quality hotels and insufficient development of tourist infrastructure, is being considered. For distribution, strategic investments in the modernization and expansion of tourist infrastructure were proposed.